SXSW updates iPhone app for 2015, festival will once again use iBeacons

March 4, 2015

The South By Southwest (SXSW) festival will once again be using iBeacons during the popular event in Austin, Texas, Attendees will be able to interact with the iBeacons through the newly updated and official SXSW Go app.

SXSW used iBeacons for the 2014 festival and this year will see over 1,000 of them deployed during the event. The Next Web says:

When an attendee checks in with the app, the beacons will let them know what's happening nearby and who else has arrived recently. The idea is make to networking at the massive event that little bit easier.

The app also features attendee matching to hook up like-minded visitors, the ability to connect to Facebook to find friends who are attending, and Session Live – which also uses the iBeacon deployment to show who else is at sessions and let you have discussions with them.

SXSW starts on Friday, March 13 and runs through March 22.