Twitter's testing 'buy' buttons so you can buy stuff through Twitter's app

September 9, 2014

In case Twitter wasn't putting enough stuff in your face, you might soon see a "buy" button in the official Twitter app. Yep, the same Twitter that's pulling in to your stream the favorites of people you follow (and sometimes even people you don't follow) now wants to urge you to tap on that buy button. Twitter is partnering initially with shopping platform Fancy, direct creatives seller Gumroad, Musictoday, and mobile payments company Stripe.

In our test, an entire purchase can be completed in just a few taps. After tapping the "Buy" button, you will get additional product details and be prompted to enter your shipping and payment information. Once that's entered and confirmed, your order information is sent to the merchant for delivery.

The first buy buttons will start showing up in the posts of retailers like Home Depot and Burberry, musicians like Keith Urban and Paramore, and non-profits such as The Nature Conservancy and GLAAD. For a full list of where you'll be seeing buy buttons showing up first, you can check out the source link below. And, of course, you could always use one of the many excellent third-party Twitter apps and not have to deal with this noise.

Source: Twitter