Apple Maps dominates mapping traffic on EE

[Guest Joseph Keller]

 

UK carrier EE's latest "Mobile Living Index" shows that Apple Maps now dominates 4G mapping traffic on the carrier. Apple Maps represents 70% of 4G mapping data on EE, ahead of Google Maps, which holds 25% of traffic. Additionally, Maps also holds a majority of traffic over the carrier's 3G network, according to EE:

 

Traffic on the new Apple Maps now represents 70% of mapping traffic on the 4G network, from 60% in the second half of 2013, taking market share from Google maps, which is down 7ppts. This difference is even more marked over 3G where Apple Maps is up 19ppts and Google Maps is down 15ppts.

 

If you use an iPhone on EE, do you use Apple's Maps app, or another solution, like Google Maps? Let us know below in the comments.

 

Source: EE, EE Mobile Living Index

 

 

 

 

 

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