Microsoft Microsoft playing Nintendo's game?

Xbox 360 Arcade

(Credit: Crave.cnet.com)

With Microsoft's announcement of the Xbox 360 Arcade, the anticipated device looks to be changing how the Xbox targets consumers.

According to a Microsoft representative, the company feels that "the timing is right to really focus and turn the spotlight on our family content and yeah, we feel great.?

Believe it or not, Microsoft has inked a deal with Warner Bros. to bring HD Looney Tunes to the Xbox Live Video Marketplace, and games designed with children in mind will be coming down the pike with the help of this new console.

And while I applaud Microsoft for making the jump to children's games and attempting to attract the all-too-evasive "non-traditional gamer," isn't it playing a game that Nintendo already knows the secret to? And if so, is Microsoft barking up the wrong tree?

It may surprise you, but the answer is simply no. Microsoft is on to something with this new focus and whether or not you are a Nintendo zealot to the end, you need to realize that Microsoft may start attracting the younger crowd more effectively than you think.

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