Tech Technology helps reinvent cell phone ads (AP)

[Intrepid]

[/url]AP - Mobile phones are a potential gold mine for advertisers, the most personal and intimate way to communicate and engage with subscribers � more than 2 billion of them and counting worldwide. Yet the advertisers' two-liner text pitches have largely fueled a growing hate club, with recipients quickly equating the messages with spam they abhor on desktops.

 

 

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