Apple cuts pricing of its set-top box in the UK and across Europe

[Guest Joseph Keller]

 

Apple has cut the price of the Apple TV in the UK and Europe. In the UK, the device is now available for £79, down from £99. In continental Europe, the price has dropped from €109 to €99. That's a cut of about 20% in the UK, and about 9% in continental Europe.

 

 

The Apple TV is an increasingly important product for Apple, one that now generates over a billion dollars per year. This price cut will undoubtedly put the device, once thought of as a 'hobby' for Apple in more hands than ever. There has been no word on a price cut in other parts of the world.

 

Will you be purchasing an Apple TV at these lower prices? Let us know below in the comments.

 

Source: CNET

 

 

 

 

 

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