Apple improves app discovery in the App Store with new 'Browse by category' option

June 16, 2014

For as long as the App Store has existed, Apple has been looking for ways to improve app discovery. Over the years there has been several improvements and it's come time for yet another. As announced on Twitter yesterday but seemingly only rolled out to the majority of users today, Apple has improved the 'browse by category' option.

The option was always there to browse by category but it was a bit buried behind menus and wasn't exactly visually appealing or user friendly. The new way of doing things not only looks better but feels more functional as well. If you fire up the App Store now you should see the new options showing for you, and the best part is it applies to both iOS and the desktop App Store to keep things familiar.

Have you given it a look through yet? If so, let us know what you think in the comments.