Tim Cook says if you can't handle environmental responsibility, get out of the AAPL

Posted March 2, 201410 yr

When Apple CEO Tim Cook was told by the National Center for Public Policy Research general council Justin Danhof that stopping Apple's environmental initiatives could lead to higher profits, Cook reportedly told them where exactly they could shove their lack of climate change responsibility. MacObserver:

"When we work on making our devices accessible by the blind," [Cook] said, "I don't consider the bloody ROI." He said that the same thing about environmental issues, worker safety, and other areas where Apple is a leader. [...] He didn't stop there, however, as he looked directly at the NCPPR representative and said, "If you want me to do things only for ROI reasons, you should get out of this stock."

Cook is known for his almost unnerving calm but obviously he — and Apple — care very deeply about social issues as well.

Update: The NCPPR has responded with an incredibly grumpy press release (likely due to their use of Comic Sans in the header?) titled 'Tim Cook to Apple Investors: Drop Dead':

"Here's the bottom line: Apple is as obsessed with the theory of so-called climate change as its board member Al Gore is," said Danhof. "The company's CEO fervently wants investors who care more about return on investments than reducing CO2 emissions to no longer invest in Apple. Maybe they should take him up on that advice."

Does Apple's conscience matter to you or would you rather they just stuck to the ones and zeroes?