Trying to move a retail copy of MS Office 2010 to a new computer

I have a retail copy of Office 2010 that I purchased a couple of years ago (it is the upgrade version from the retail Office 2007 that I also purchased). I had it installed on the max of 3 devices (all mine - I require the use of multiple computers for my business). I just purchased a brand new laptop and I uninstalled the MS Office 2010 from my old laptop I was replacing. I have been trying to install MS Office 2010 onto my new laptop using the backup CD I ordered (I got the online/download version from the Microsoft Office Store).

It will not even allow me to do the install - It requires me to enter my product key prior to install and when I do so, it tells me my product ID is invalid. I would do a phone activation, but I have found no activation phone numbers on microsoft.com - they keep sending me back to the "activation solution guide" which tells me to launch an MS Office program and go through the activation process. This is something I cannot do since I cannot even install the software.

I had thought perhaps the MS Office 2010 OEM "Starter" that cam preinstalled was causing a conflict so I completely uninstalled that, to no avail.

I'll gladly out my other installations of MS Office from my other laptop if I thought that would help (at this point I really only need it on my desktop and this new laptop now). I honestly don't want to have to pay for yet another copy of MS Office 2010 and I do not plan to share it with anyone else (I am a sole proprietor, I have no employees).

How can I contact the activation center so that I may resolve this?

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