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GabeHo
I thought it'd be fun this week to run a bit of an experiment and use Copilot to help me figure out how to best amplify this blog, while hopefully showing you some prompts along the way and inspiring you to think about how you could use Copilot in your daily tasks!
Social media is a powerful tool for businesses of all sizes, but especially so for small and medium-sized businesses that rely on it as a means to reach new customers and drive sales. But Marketers are always pressed for time, and juggling strategy and content creation can be overwhelming and time-consuming. How do you create engaging content, reach your target audience, and measure your results? How do you balance your social media presence with your other tasks and priorities? Today, I'll show you how I used Copilot to help me generate and execute ideas for social media marketing, how you can too.
Tip 1: Figuring out where and what time to post
Not everyone might even know where to start with social media marketing. With so many platforms out there, I got Copilot to help me with some initial research. Accessing Copilot, I asked Copilot to "Search the web for social media platforms where I should make a post about my Microsoft Tech Community blog that shares Copilot tips. Compare the top 5 platforms based on predominant audience type, level of professionalism, number of users, typical amount of engagement. Respond with a table comparing the spart features of each product, using checkmark and X icons."
An image of Copilot responding to a prompt with a table evaluating various social media platforms.Almost as critical to where to post, is when to do so. I want as many people as possible, around the world. In the same chat session, I ask Copilot a follow-up question: "What's the best time to make a post on LinkedIn to share my new blog that I wrote on the Microsoft Tech Community. I live in Washington, so please suggest times in Pacific Time. I would like to maximize global viewership and engagement."
Copilot responding to a prompt asking for when the best time to post on LinkedIn is.Tip 2: Figuring out what to post
This is where things got a little interesting. I’m drafting this blog in Word before publishing it on Tech Community. In my Word file, I select Copilot on the right of the toolbar. Knowing Copilot will reference the content in the current doc, I'm able to ask: “What are some short posts I could make on LinkedIn about this blog?”
Copilot in Word responding to a prompt asking for suggestions on what to post on LinkedIn to amplify this blogIt was much quicker to review these options drafted by Copilot, and then hone in on refining one I like, as opposed to starting from scratch. I also asked: “What are additional hashtags I could use that are relevant to this blog?”
Just like that, I have drastically cut down the amount of time needed to put together social posts for this blog.
Tip 3: Challenge yourself to think differently with Copilot
Just as important to the prompts and tips in this blog, is that Copilot gets me to think differently about solving complex problems. Instead of relying on my own assumptions or biases (or traditional web search), I am building new habits of using Copilot to generate different perspectives, hypotheses, and ideas and then applying my expertise to formulate my solution. It's good to remember too, that you can also have iterative conversations with Copilot, asking follow-up questions, clarifying your goals, and refining your inputs as part of the process.
How are you using Copilot - let me know in the comments!
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