The power of AI and community in the marketplace: Insights from experts

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The Microsoft commercial marketplace is how we extend the innovation happening around AI and plays a critical role in how we go-to-market with you, our partners. At this year’s Microsoft Build, two marketplace experts shared their insights about the power of the marketplace, how it is accelerating AI transformation, and the importance of community in finding success.



Check out these short interviews from the Microsoft Build stage:



Interview with Ntegral President, Dexter Hardy
: Marketplace community spotlight. You may recognize Dexter, President & CTO of Ntegral, from a partner spotlight interview shared in the Marketplace Tech Community blog. As a Marketplace Champion, Dexter was interviewed about Ntegral’s rapid growth and expansion made possible in part by the marketplace. He also discussed the importance of community in building your brand and shared insights on leveraging the benefits and resources of ISV Success to help scale and accelerate business growth.



“So first and foremost, if you haven't heard of the Azure Marketplace, find out about the Azure Marketplace because it gave us the ability to go from a regional consulting company to now having a global presence without us having to scale into all those regions... And again, there are resources available. The ISV Success program is a tremendous help. They have different concierge programs that will help you from a technical architect standpoint as well as getting it deployed into the marketplace.” – Dexter Hardy



Interview with Microsoft Vice President, Anthony Joseph: Accelerate AI innovation with the marketplace. Anthony, Vice President of the Microsoft commercial marketplace, discussed how developers can leverage the marketplace to find cutting-edge AI solutions and accelerate development of next-gen AI technology. He also shared examples of how partners are finding success by selling their solutions through the marketplace and how ISV Success can support developers in their journey to build, publish, and grow with Microsoft.



“If you think about the history where the stack was Cloudified, we're now looking at what I would call the AI-ification of the stack which is you can come to Microsoft Cloud and come to our Marketplace and whether it's infrastructure solutions that give you access to GPUs to build your AI applications or it's plug-ins that allow you to develop your applications to extend Copilot or create a Teams app that actually plugs into our teams ecosystem, we have a broad cross section of capability for you to connect to.” – Anthony Joseph

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