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JillArmourMicrosoft
By Mason McCoy, Director of Partner Experiences
Cloud marketplaces are growing due to customer demand. Industry analyst Canalys previously estimated enterprise software sales through hyperscaler marketplaces would reach $45 billion by 2025—they recently revised their estimate to $85 billion by 2028.1
Growth in the Microsoft commercial marketplace matches industry momentum, according to internal Microsoft data that shows:
As more customers look to the marketplace to centralize their cloud investments, Microsoft is dedicated to ensuring the marketplace is a partner-focused business platform. As part of that commitment, Microsoft is evolving the marketplace agency fee structure for renewals through private offers.
As of October 1, 2024, Microsoft will offer a 50% reduced agency fee for renewals sold as private offers through the marketplace. The fee reduction automatically applies when you claim either an existing marketplace agreement or an off-marketplace sale as a renewal in Partner Center. This change helps you maximize profitability while solidifying valued relationships with your customers.
With cloud budgets increasing, customers are looking to increase the value of their investments. Microsoft lets customers count 100% of eligible purchases towards their Microsoft Azure cloud consumption commitment. This helps customers get more value for their investments, helps you get larger deals, and helps us grow the Azure business.
Continue reading...
Cloud marketplaces are growing due to customer demand. Industry analyst Canalys previously estimated enterprise software sales through hyperscaler marketplaces would reach $45 billion by 2025—they recently revised their estimate to $85 billion by 2028.1
Growth in the Microsoft commercial marketplace matches industry momentum, according to internal Microsoft data that shows:
- Billions in marketplace sales
- 100% growth in revenue
- 230% increase digital direct sales
As more customers look to the marketplace to centralize their cloud investments, Microsoft is dedicated to ensuring the marketplace is a partner-focused business platform. As part of that commitment, Microsoft is evolving the marketplace agency fee structure for renewals through private offers.
As of October 1, 2024, Microsoft will offer a 50% reduced agency fee for renewals sold as private offers through the marketplace. The fee reduction automatically applies when you claim either an existing marketplace agreement or an off-marketplace sale as a renewal in Partner Center. This change helps you maximize profitability while solidifying valued relationships with your customers.
The marketplace: connecting you to Microsoft customers
With cloud budgets increasing, customers are looking to increase the value of their investments. Microsoft lets customers count 100% of eligible purchases towards their Microsoft Azure cloud consumption commitment. This helps customers get more value for their investments, helps you get larger deals, and helps us grow the Azure business.
Join the conversation on our Marketplace community and our Marketplace blog!
Continue reading...