Microsoft Spends Big With Two New Super Bowl Ads

allheart55 (Cindy E)

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Microsoft is back at the Super Bowl tonight with super cash. The software giant is airing two new commercials that build on the "empowering" campaign that the company kicked off last year. Given NBC asks for between $4.4 million and $4.5 million per 30-second slot, it's safe to say Microsoft is spending millions for two 60-second ads.

This is only the second time that Microsoft has aired a national Super Bowl ad, and this time around it’s bringing in the voice of Common, an American hip hop recording artist, to narrate passages from speeches delivered by Microsoft CEO Satya Nadella. Both of Microsoft’s Super Bowl ads will run for 60 seconds during today’s game between the Seattle Seahawks and the New England Patriots, and they start by asking what can you do?

http://www.theverge.com/2015/2/1/7959793/microsoft-super-bowl-2015-commercial
 
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