J
John Callaham
MasterCard is the first known company to start a marketing campaign centering on Apple Pay. the new payment system that launched with iOS 8.1 on Monday.
This week is also the start of Major League Baseball's World Series, and MasterCard's first Apple Pay ads center on their partnership with the MLB, The commercials show that people who use Apple Pay to purchase items via their MasterCard account are eliglee for "Priceless Surprises" such as free tickets to baseball games or even the chance to meet legendary baseball players such as George Brett.
It will be interesting to see what other companies jump on the Apple Pay marketing train in the months ahead. What do you think of these MasterCard ads?
Source: MasterCard on YouTube
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This week is also the start of Major League Baseball's World Series, and MasterCard's first Apple Pay ads center on their partnership with the MLB, The commercials show that people who use Apple Pay to purchase items via their MasterCard account are eliglee for "Priceless Surprises" such as free tickets to baseball games or even the chance to meet legendary baseball players such as George Brett.
It will be interesting to see what other companies jump on the Apple Pay marketing train in the months ahead. What do you think of these MasterCard ads?
Source: MasterCard on YouTube
Continue reading...