Learn about Multiparty Private Offers Campaign in a Box

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The “Multiparty Private Offers Campaign in a Box” is a collection of assets available on the Microsoft Partner Marketing Center intended to help ISVs quickly execute a campaign to grow their marketplace sales through channel partners. The campaign is available to any Microsoft partner but is best aligned to those ISVs who have published transactable offers on Microsoft commercial marketplace and wish to sell their offers to Microsoft’s enterprise customers through channel partners utilizing multiparty private offers.



Within the campaign collection, ISVs will find 13 assets including customizable marketing materials, educational collateral, and promotional assets that align to the four pillars of multiparty private offer sales growth:

  • Educate internal sales and channel teams on multiparty private offers
  • Recruit and enable channel partners to sell with multiparty private offers
  • Promote your marketplace capabilities to your Microsoft contacts
  • Help channel partners to market your applications to customers

Each asset can be quickly modified with the ISV’s branding and messaging and executed immediately, or ISVs may use these assets as the basis for a highly customized campaign.



The Multiparty Private Offers Campaign in a Box webinar is a 30-minute walkthrough of the campaign assets sharing best practices and options for customization. The webinar follows the campaign flow across the four pillars of success including additional tips for how to get started and how to run the most effective campaign. The webinar provides insight into why to execute a multiparty private offer campaign, what the campaign can do, who the campaign targets, where the campaign executes, and how to execute the campaign motions.

ISVs who wish to run the entire campaign or just portions of the campaign will find value in the discussion of best practices that successful ISVs have used to get more partners, selling more effectively with multiparty private offers.



To learn more about growing marketplace sales through channel partners register now for on demand viewing of the Multiparty Private Offers Campaign in a Box webinar.

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