Essential strategies and tools to maximize your marketplace growth

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The marketplace momentum

With over 100% growth in Marketplace Billed Sales and spending from customers with MACC (Microsoft Azure Consumption Commitment), the momentum on the Microsoft commercial marketplace we’ve seen is not slowing down. However, there can be no growth without our partners, as you and your customers hold the key. We acknowledge that your first steps in driving marketplace sales are your hardest, but we also want to give you the support and steps you need to be successful.



That’s why we’re excited to share a new webinar, Unlocking sales through the marketplace, coming up on October 15, 2024. Join this session to learn the essential strategies and tools to maximize your growth on the Microsoft commercial marketplace. We will also share guidance on how to adopt the marketplace as a go-to-market channel to drive significant growth.



Tips for mastering the marketplace

While we can’t give everything away (and invite you to join the webinar to learn more!), here are the key areas that you’ll need to master in order to drive more marketplace sales with your organization:

  1. Partner Center: It’s THE tool for all things marketplace, – where you manage your Microsoft partnership, from solution listings, to pipeline sharing, to partner benefits. In this webinar, we will walk through some FAQs related to Partner Center and demo how to get your listing co-sell ready and co-sell incentive eligible, how to share referrals with Microsoft, and how to activate incentives.
  2. Tools for growth and acceleration: Learning how to take advantage of the programs and tools available to you once transactable will help you put earned dollars back into your business. This webinar will also cover Marketplace Rewards, designed to accelerate your growth on the marketplace after you’re published and transactable.
  3. Private offers: While the marketplace is complex, utilizing our various private offers helps you adapt to your business needs. Private offers empower you to bundle up to 10 products, use custom pricing and custom terms, use multiyear contracts, enable margin for the channel partner, and provide scalable relationships between partners. There are a variety of private offer options within the marketplace to fit your needs, including multiparty, CSP, and professional services private offers. In this webinar, we explain the details of private offers including the deal flow and tips for making your private offers seamless.

Mastering these will (along with a surprise announcement on the webinar) will help your teams sell more effectively, leveraging the tools and resources available to you as a Microsoft partner.



Stay Informed and Engaged

This is just a taste of what's in store. To get the full picture, we encourage you to:

  1. Sign up for the upcoming webinar to learn about these tools and the best practices on how to utilize them effectively.
  2. Join the marketplace community for regular updates and discussions.
  3. Explore the ISV Hub for valuable resources to accelerate marketplace success.
  4. Utilize the technical guidance on marketplace available to you at aka.ms/marketplacedocs

We're excited about the future we're building together and thank you for being a valued marketplace partner. See you on the webinar soon!

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